The Social Franchising Manual follows on from the 'Growing social enterprise' research findings, providing a how-to guide which includes a general introduction to social franchising - the use of a commercial franchising approach to replicate and share proven organisational models for greater social impact - and practical advice on how to franchise a social enterprise. It is primarily aimed at those thinking of franchising their organisational model (potential franchisors) but will be of use and relevance to a broader audience, including individuals who want to set up a franchise of an existing, successful social enterprise.
The manual contains practical tools and resources to assist social enterprises in assessing how, why, and when to franchise, including: a simple readiness tool, key elements of a social franchise, information on operations manuals, franchise fees and franchisee selection, a template franchise agreement, FAQs, further information on support, training and advice, and six case studies designed to provide real-life examples of social franchising.
Click here go to the Social Enterprise UK website to download this manual.